Capsule Pack
Design Development
Design Development
*Design and develop tomorrow's travel for the young cosmopolite professional.
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Learn and execute using Gravity Sketch, a 3D
design platform for cross-disciplinary teams.
Collaborative Research
We first took a deep dive into research to understand the social climate and trends that were helping to shape our future. Finding opportunities in nomadic work and traveling born from uncertain realities due
to the pandemic.
Our design directive was to find elements that
aligned with not only The North Face's current
expression, but be able to appropriately move
the needle forward for them.
Design Directive
Technical
Utilitarian
Bold
Fluid
Technical
Utilitarian
Bold
Fluid
Rapid ideation and decision-making helped us progress without being too attached to any one idea.
Initially starting with hand sketches, our objective was to move into virtual space to visualize and challenge our ideas.
Rapid Ideation
Concept Development
Form Exploration
Use Case Development
Configuration
CMF Exploration
*Final concept demo in Gravity Sketch.
