*Design and develop tomorrow's travel for the young cosmopolite professional.
Learn and execute using Gravity Sketch, a 3D
design platform for cross-disciplinary teams.
We first took a deep dive into research to understand the social climate and trends that were helping to shape our future. Finding opportunities in nomadic work and traveling born from uncertain realities due
to the pandemic.
Our design directive was to find elements that
aligned with not only The North Face's current
expression, but be able to appropriately move
the needle forward for them.
Rapid ideation and decision-making helped us progress without being too attached to any one idea.
Initially starting with hand sketches, our objective was to move into virtual space to visualize and challenge our ideas.
Use Case Development
*Final concept demo in Gravity Sketch.