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Capsule Pack

Design Development

Design Development

*Design and develop tomorrow's travel for the young cosmopolite professional.

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Learn and execute using Gravity Sketch, a 3D

design platform for cross-disciplinary teams.

Collaborative Research

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We first took a deep dive into research to understand the social climate and trends that were helping to shape our future. Finding opportunities in nomadic work and traveling born from uncertain realities due

to the pandemic.

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Our design directive was to find elements that

aligned with not only The North Face's current 

expression, but be able to appropriately move

the needle forward for them.

Design Directive

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Technical

Utilitarian

Bold

Fluid

Technical

Utilitarian

Bold

Fluid

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Rapid ideation and decision-making helped us progress without being too attached to any one idea.

Initially starting with hand sketches, our objective was to move into virtual space to visualize and challenge our ideas.

Rapid Ideation

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Concept Development

Form Exploration

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Use Case Development

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Configuration

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CMF Exploration

*Final concept demo in Gravity Sketch.

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Tech Specs

Colorways

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Summit Gold

Meridian Blue

TNF Red

Evergreen

TNF Black