CMF Proposal for Allbirds
Women Trail Runner - AW 23/24
*How do trends influence the future of colors, materials, and finishes for Allbirds?
Founded in 2014, Allbirds is a San Francisco-based company that specializes in sustainable sneakers and apparel.
However, Allbirds is not your average shoe company. Every facet of their process considers minimizing impact on the environment.
"Create better things in a better way because comfort, good design, and sustainability don't have to be mutually exclusive."
Simplicity in Design
Made from Nature
Confidence in Comfort
Simplicity in design translates into their limited lineup of footwear. With Allbirds, a new silhouette seldom hits the market.
With a demand for a sustainable sneaker that can accommodate the modern traveler across a variety of terrains, Allbirds recently released the Allbirds Trail Runner.
Target Consumers >>
Always in pursuit of new experiences, Pragmatic Pioneers advocate for goods that are both practical and comfortable. Versatility is important when keeping up with their modern and active lifestyles.
Pragmatic Pioneers are drawn to simplicity, quality, and environmentally conscious materials. Brand transparency and aligned values are valued more than a logo.
_Prefer calming neutrals
The rising awareness of global warming calls action for company accountability and processes.
Companies must invest time and money into creating product with goals of carbon neutrality.
The pandemic allowed us to refocus our energy to our health, wellness, and holistic healing.
Exercise has risen 88% since the pandemic. Many are turning to nature to reset and reconnect.
Disappearing Lady - @the_hula
FUTURECRAFT - @adidas
WFH - @jatecson
@Dusk - @allbirds
Fossil fuels are accelerating climate change, creating negative impacts on waste, and biodiversity.
Minimize the need for new production. Recycled synthetics enhance support to natural materials.
A merge of understanding deeply our environmental issues and focus on personal wellness, enhances the importance of natural colors.
Exercise has influenced energetic colors to spark energy, adventure, and optimism.
Sweetfoam - @allbirds
"Synthetics" - @pangaia
Beige is beautiful - @hello_tend
Allbirds Trail Runner
CMF Theme >>
Whimsical Harmony emphasizes the interconnected stories of the concrete jungle and nature, merging our relationship with the environment, crave for well-being, and strong messages of joy as we begin to re-enter the world.
Seam Tape &
The Coffee Run takes cues from the comfort, warmth, and serenity of the weekend mornings. The neutral palette lends itself to the morning runner and pre-lunch latte regular.
Gaia Spirit is a nod back to the Greek goddess of Earth. The cool tones connecting us back to the land and sea reminding us to stay grounded.
San Francisco Sunrise
The San Francisco Sunrise pulls the electrifying brights from the morning of the first recorded mountain marathon: The Dipsea Race in San Francisco, CA.
AW 23/24 - Whimsical Harmony
San Francisco Sunrise