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Trail Running Historical Trends (W)

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* 2010

* 2011/12

* 2013

* 2014

Trail running shoes are visually heavy.

Colors increase in energy and excitement.

Synthetic materials applied to keep up with the demand for durability.

Trend Curve of Sustainable Trail Running Footwear (W)

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Laggards

Innovators

Early Majority

Late Majority

Adoption of competitive sustainable trail running footwear options will take about 3 years.

This is due to sustainable innovations as a recognized competitive alternative will take time to catch up to established counterparts.

"Earth's progressively warming temperatures and mass species extinction headlines the news, the stakes for industries to rapidly evolve have never been higher."

-Outside Watch