The Hoka Hono is a footwear concept that focuses on strengthening our
relationship with the outdoors by blending green and grey spaces.
*Conceptualize outdoor footwear for next-gen archetypes.
Footwear Concept Proposal for Hoka
Women's Cross-Trekking - AW '24
NICOLAUS MERMOUD & JEAN-LUC DIARD
What if we can run downhill, faster? Deviants of popular opinion, Hoka invested in chunky shoes when minimal was beautiful.
18 - 25 (2024)
CONNECTED, YET DISTANT
With the desire for experiences and connections, Midtown Mountaineers will trek new migratory patterns to explore the blurred lines between outdoor and the urban environments called home.
LOS ANGELES, CA
LOW-IMPACT, HIGH BENEFIT
Midtown Mountaineers have embrace the low-impact, high-reward walks from town to trail as a holistic approach to health and wellness, building communities, and exploration while doing so fashion forward.
This hybrid landscape challenges trekkers with undulating topography, rugged terrain, and long stretches of man-made roads aiding Midtown Mountaineers' aspirations for total wellness through exploration.
GRIFFITH PARK TRAIL
grey and green
*Protruding hiking features
Grey Spaces - Rubber exoskeleton frame maximizes ground contact without segmentation throughout the gait cycle.
Green Spaces - Negative lugs allow dirt to "fill"
creating the bite resembling traditional lugs.
Hono - Connect
Grey + Green
Allows foam to expand during stance
Shallow channels provide additional traction + airflow to avoid suction
Multidirectional hexagonal positive lugs
**NOT TO SCALE**