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Hoka Hono

The Hoka Hono is a footwear concept that focuses on strengthening our

relationship with the outdoors by blending green and grey spaces. 

*Conceptualize outdoor footwear for next-gen archetypes.

Footwear Concept Proposal for Hoka

Women's Cross-Trekking - AW '24

​

Capstone_Summer '22

12 Weeks

Brand >>

Rebellious Roots

FOUNDED_2009

NICOLAUS MERMOUD & JEAN-LUC DIARD

REBELLIOUS DNA

WHOLESOME COMMUNITY

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What if we can run downhill, faster? Deviants of popular opinion, Hoka invested in chunky shoes when minimal was beautiful. 

Consumer >>

Midtown Mountaineers

18 - 25 (2024)

CONNECTED, YET DISTANT

VERSATILE LIFESTYLES

FASHION FORWARD

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With the desire for experiences and connections, Midtown Mountaineers will trek new migratory patterns to explore the blurred lines between outdoor and the urban environments called home. 

Movement >>

Cross-Trekking

LOS ANGELES, CA

LOW-IMPACT, HIGH BENEFIT

HOLISTIC HEALING

HYBRID LANDSCAPE

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Midtown Mountaineers have embrace the low-impact, high-reward walks from town to trail as a holistic approach to health and wellness, building communities, and exploration while doing so fashion forward.

>>

Muse

Los Angeles

Grey Space

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MELROSE AVENUE

TOWN

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This hybrid landscape challenges trekkers with undulating topography, rugged terrain, and long stretches of man-made roads aiding Midtown Mountaineers' aspirations for total wellness through exploration. 

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Green Space

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GRIFFITH PARK TRAIL

TRAIL

What if

we could

maximize

surface contact

​

in

grey and green

spaces?

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Invert

*Protruding hiking features

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Grey Spaces - Rubber exoskeleton frame maximizes ground contact without segmentation throughout the gait cycle. 

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*Negative lugs

Concept >>

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Green Spaces - Negative lugs allow dirt to "fill" 

creating the bite resembling traditional lugs.

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Purpose >>

Hono - Connect

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w/ 

Environment

Community

Ourselves

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Grey + Green

TOE

Multidirectional hexagonal 

negative lugs

Allows foam to expand during stance

Shallow channels provide additional traction + airflow to avoid suction 

Multidirectional hexagonal positive lugs

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MEDIAL

LATERAL

HEEL

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LATERAL

**NOT TO SCALE**

MEDIAL

Firm EVA

Soft EVA

Thin Film

FRONT

Brushed Rubber

Section A~A

1

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A~A

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1​

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B~B

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1​

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C~C

​

1​

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UPPER:​

ENGINEERED MESH

OUTSOLE:

BRUSHED RUBBER

REINFORCEMENT:

TPU

MIDSOLE:

DUAL-DENSITY EVA

Materials

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_Blanc de Blanc 

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_Persimmon Orange

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_xBodega

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