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Hono

A hiking shoe with

negative lug traction

designed to support

smooth transitions

from trail to town.

*Conceptualize outdoor footwear for next-gen archetypes.

Footwear Concept Proposal for Hoka

Women's Cross-Trekking - AW '24

Capstone_Summer '22

12 Weeks

Brand >>

Rebellious Roots

FOUNDED_2009

NICOLAUS MERMOUD & JEAN-LUC DIARD

REBELLIOUS DNA

WHOLESOME COMMUNITY

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What if we can run downhill, faster? Deviants of popular opinion, Hoka invested in chunky shoes when minimal was beautiful. 

Consumer >>

Midtown Mountaineers

18 - 25 (2024)

CONNECTED, YET DISTANT

VERSATILE LIFESTYLES

FASHION FORWARD

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With the desire for experiences and connections, Midtown Mountaineers will trek new migratory patterns to explore the blurred lines between outdoor and the urban environments called home. 

Movement >>

Cross-Trekking

LOS ANGELES, CA

LOW-IMPACT, HIGH BENEFIT

HOLISTIC HEALING

HYBRID LANDSCAPE

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Midtown Mountaineers have embraced the low-impact, high-reward walks from town to trail as a holistic approach to health and wellness, building communities, and exploration while doing so fashion forward.

>>

Muse

Los Angeles

Grey Space

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MELROSE AVENUE

TOWN

This hybrid landscape challenges trekkers with undulating topography, rugged terrain, and long stretches of man-made roads aiding Midtown Mountaineers' aspirations for total wellness through exploration. 

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Green Space

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GRIFFITH PARK TRAIL

TRAIL

What if

we could

maximize

surface contact

in

grey and green

spaces?

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Invert

*Protruding hiking features

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Grey Spaces - Rubber exoskeleton frame maximizes ground contact without segmentation throughout the gait cycle. 

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*Negative lugs

Concept >>

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Green Spaces - Negative lugs allow dirt to "fill" 

creating the bite resembling traditional lugs.

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Glide

Max Cushion

Sky

All Terrain

Hiking

Rugged

Purpose >>

Hono - Connect

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w/ 

Environment

Community

Ourselves

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Grey + Green

TOE

Multidirectional hexagonal 

negative lugs

Allows foam to expand during stance

Shallow channels provide additional traction + airflow to avoid suction 

Multidirectional hexagonal positive lugs

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MEDIAL

LATERAL

HEEL

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LATERAL

**NOT TO SCALE**

MEDIAL

Firm EVA

Soft EVA

Thin Film

FRONT

Brushed Rubber

Section A~A

1

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A~A

1

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B~B

1

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C~C

1

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UPPER:

ENGINEERED MESH

OUTSOLE:

BRUSHED RUBBER

REINFORCEMENT:

TPU

MIDSOLE:

DUAL-DENSITY EVA

Materials

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_Breakdown

3

2

4

5

6

7

8

1

1_Easy lace system for a secure fit with stretch strap to keep laces in check.

2_Mesh upper with hot melt overlays to take the bumps and bruises of the trail.

3_Raised traction to provide secondary grip while trekking through sandy patches.

4_Targeted support to secure the foot for an adaptive fit that provides trekkers with stability and mobility.

5_Redefined inverted lugs help you keep contact with the ground longer, better harnessing the energy of the foot to the shoe.

6_Oversized midsole for lasting cushion and unlimited exploration.

7_Fins help to support your foot while trekking down steep slopes.

8_Reflective features that can be seen on or off the road.

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Hono

The Hoka Hono is a footwear concept that focuses on strengthening our

relationship with the outdoors by blending green and grey spaces. 

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