Hono
A hiking shoe with
negative lug traction
designed to support
smooth transitions
from trail to town.
*Conceptualize outdoor footwear for next-gen archetypes.
Footwear Concept Proposal for Hoka
Women's Cross-Trekking - AW '24
Capstone_Summer '22
12 Weeks
Brand >>
Rebellious Roots
FOUNDED_2009
NICOLAUS MERMOUD & JEAN-LUC DIARD
REBELLIOUS DNA
WHOLESOME COMMUNITY
What if we can run downhill, faster? Deviants of popular opinion, Hoka invested in chunky shoes when minimal was beautiful.
Consumer >>
Midtown Mountaineers
18 - 25 (2024)
CONNECTED, YET DISTANT
VERSATILE LIFESTYLES
FASHION FORWARD
With the desire for experiences and connections, Midtown Mountaineers will trek new migratory patterns to explore the blurred lines between outdoor and the urban environments called home.
Movement >>
Cross-Trekking
LOS ANGELES, CA
LOW-IMPACT, HIGH BENEFIT
HOLISTIC HEALING
HYBRID LANDSCAPE
Midtown Mountaineers have embraced the low-impact, high-reward walks from town to trail as a holistic approach to health and wellness, building communities, and exploration while doing so fashion forward.
>>
Muse
Los Angeles
Grey Space
MELROSE AVENUE
TOWN
This hybrid landscape challenges trekkers with undulating topography, rugged terrain, and long stretches of man-made roads aiding Midtown Mountaineers' aspirations for total wellness through exploration.
Green Space
GRIFFITH PARK TRAIL
TRAIL
What if
we could
maximize
surface contact
in
grey and green
spaces?
Invert
*Protruding hiking features
Grey Spaces - Rubber exoskeleton frame maximizes ground contact without segmentation throughout the gait cycle.
*Negative lugs
Concept >>
Green Spaces - Negative lugs allow dirt to "fill"
creating the bite resembling traditional lugs.
Glide
Max Cushion
Sky
All Terrain
Hiking
Rugged
Purpose >>
Hono - Connect
w/
Environment
Community
Ourselves
Grey + Green
TOE
Multidirectional hexagonal
negative lugs
Allows foam to expand during stance
Shallow channels provide additional traction + airflow to avoid suction
Multidirectional hexagonal positive lugs
MEDIAL
LATERAL
HEEL
LATERAL
**NOT TO SCALE**
MEDIAL
Firm EVA
Soft EVA
Thin Film
FRONT
Brushed Rubber
Section A~A
1
A~A
1
B~B
1
C~C
1
Materials
_Breakdown
3
2
4
5
6
7
8
1
1_Easy lace system for a secure fit with stretch strap to keep laces in check.
2_Mesh upper with hot melt overlays to take the bumps and bruises of the trail.
3_Raised traction to provide secondary grip while trekking through sandy patches.
4_Targeted support to secure the foot for an adaptive fit that provides trekkers with stability and mobility.
5_Redefined inverted lugs help you keep contact with the ground longer, better harnessing the energy of the foot to the shoe.
6_Oversized midsole for lasting cushion and unlimited exploration.
7_Fins help to support your foot while trekking down steep slopes.
8_Reflective features that can be seen on or off the road.
Hono
The Hoka Hono is a footwear concept that focuses on strengthening our
relationship with the outdoors by blending green and grey spaces.